Comments on: Walking in the garden of the mind..

By: Nicholas Gruen

Nicholas Gruen — Thu, 01 Jan 1970 00:00:00 +0000

As an advertisement, shouldn’t you get Robert’s permission to post one ‘teaser’ piece up here?

By: Mark Bahnisch

Mark Bahnisch — Thu, 01 Jan 1970 00:00:00 +0000

What sort of retail model is involved, Sophie? Presumably if it’s POD it’s not stocked in bookstores, so do people order via the internet? And is the marketing effective?

By: sophie

sophie — Thu, 01 Jan 1970 00:00:00 +0000

Will try and do that, Nicholas, with one of the shorter pieces..
And Mark, the book is ordered through the website, either directly by readers or it can also be done by bookshops ordering it for their customers(presumably at a discount rate). The marketing is done the usual way–sending out books for review to newspapers and magazines, and also through the internet, also at science conventions, festivals and conferences and through the author lining up interviews, reviews, etc. Bookshops are also sent a press release announcing the book. Because there’s not a big publicity department handling all this, the author has to be involved much more(in fact, you need to anyway, even if your book’s published by a big publisher, as marketing budgets are often tightly focussed on a few titles only, and the rest can sink or swim!)

By: sophie

sophie — Thu, 01 Jan 1970 00:00:00 +0000

oops, that should have read ‘science fiction and fantasy conventions’, not ‘science conventions! Doubt this particular book anyway would get a guernsey there!