Though maybe – just maybe – there IS something motivating this. After all Estee Lauder (whatever her real name was) used the same moisturising cream her entire life. The Dove people figure that the floating pink globules in marketing have had their day and now the time has come to point out that beautiful skin is a genetic fluke.

Use sunscreen & stay out of the sun. That’s how you stay young.

Let’s face facts. This whole campaign is a trojan horse to get past the PC-indoctrinated school beaurocrats and progressive-addled parents to gain access to school-children while they are still young and impressionable. (The better to brand these children with the “Dove” name). The corporate cynicism here is incalcuable — and very knowing.