
In various columns and articles (pdf) Ive pointed out the irony of the fact that, at a time when were deregulating the labour market, were paying next to no attention to the problem of getting information to prospective employees about the quality of workplaces. Though workplaces try hard to keep their employees happy both because it generally improves their productivity and because unhappy workers walk, the fact is that a lot of employees prefer the devil they know to the devil they dont. It would, as I argued in an op ed a few years ago be great if we had a decent, transparent market in job satisfaction. And it wouldnt be that hard to achieve. Because I dont think its up on Troppo, I am posting the old op ed on improving the market for work satisfaction over the fold.
But the purpose of this post is to tell you that someones giving it a try – right here in my home town of Melboure. As I discovered reading The Ages IT supplement yesterday – lured by a headline reading HR gets the Web 2.0 touch – Hot Employers is now offering companies that pay it a fee to subscribe a service whereby their employees can be surveyed on line. The sponsoring firms receive a report on the results as they would from any HR firm, though the automation of the process presumably lowers costs considerably.
But Hot Employers also allows subscribers to publish the results of the survey. As you can imagine, if a firm did well on the survey, publicity for that fact could offer a powerful way of promoting itself to prospective employees. Thus you click on a button Find a good employer and can search for employers with Gold, Silver and Bronze medals in your area, or your industry.
Of course its a long way from having a good idea – thinking they oughta do this to actually bringing it off. A visit to the site confirms that its very new and so a search doesnt turn up many companies. I would have felt more reassured if the site looked like it was backed with more money, as thats important to making a mark and so developing a critical mass. The net is littered with good ideas that failed to achieve critical mass.
But I really wish the guys at Hot Employers the best with their business. The op ed is over the fold. Continue reading


goodness to enjoy.