The evolution of political catchphrases
Posted by Don Arthur on Sunday, March 14, 2010
"Hug a hoodie" — For years Conservative leader David Cameron has struggled to live down the catchphrase. In 2006 he made a speech about crime and young people in “hoodies”. While bad behaviour must be punished, he insisted, we also need to show a lot more love and understanding to those at risk of criminal offending. Before long, Labour MPs and the media had distilled the message down to three short words.
A leader writer at the Telegraph decided that they knew exactly what Cameron meant — and didn’t approve:
The idea that society is to blame for criminal behaviour is passé. It flies in the face of common sense, empirical evidence, Christian doctrine and modern evolutionary biology.
Australian prime minister Malcolm Fraser was also saddled with a catchphrase that his opponents used against him — "life is not meant to be easy". As Tony Stephens writes: "His political opponents seized on the sentence, arguing it revealed the attitude of the privileged and wealthy towards less-fortunate Australians." And unlike Cameron, Fraser did use his catchphrase in a speech.
Other catchphrases have been kinder to those who used them. Like his brothers, Robert Kennedy liked to say : "Some people see things as they are and say why? I dream things that never were and say, why not?" And curiously, Kennedy’s quote has the same source as Fraser’s catchphrase.
One thing all of these catchphrases have in common is that they do not originate with the politicians themselves.
Or perhaps you’d like it in blue. Blue we can do. 

