Microsoft makes great ad: Shock!

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10 Responses to Microsoft makes great ad: Shock!

  1. ken n says:

    I don’t see why you think this is a great ad. It makes a promise that a MS phone is quite different to other phones – it does not say why.
    People will look to see how it is different and if it isn’t or the claimed benefits are exaggerated, they won’t buy.
    I suspect it is a case of overpromising.

  2. Nicholas Gruen says:

    umm – I was speaking in the genre of advertising – and anyway, all I meant was that I enjoyed the ad.

    But overpromising in an ad? I’m shocked. Shocked that it could happen in Australia!

  3. Aaron says:

    At first I thought everyone was looking at their phone becuase of how great it is.

    Then the tag line “it’s time for a phone to save us from our phones” tells me that this was completely ass about. IE: Windows phone will help you STOP looking at your phone…

    So was it a good ad?

    In any case, I liked the shark

  4. Patrick says:

    I thought MS had pretty good ads already – I like this one for example.

  5. ken n says:

    Overpromising is rarely a god marketing strategy. When people by the project and discover it does not live up to the promises they tell their friends and usually vow never to touch the product again. So overpromising in ads is not all that common.
    You can do it where the customer cannot verify the truth of the promise. For example “this toothpaste prevents breast cancer” – but that can get you sent to jail so it isn’t a good long term marketing approach.

  6. ken n says:

    Yes Patrick, that got attention for MS when Apple was doing all the running.
    It reminds me of the old rule: if you’ve got a good product, show a picture of the product, if you haven’t got a good product show a picture of the factory, if you haven’t go a good factory show a picture of the owner.

  7. Nicholas Gruen says:

    Thanks Patrick. I went onto this one.

  8. Patrick says:

    Yes well I am ambivalent about that one which you went onto.

    I should say that I agree that the new ad is awesome. I think it overpromises only if you are really really credulous, in which case you should be somebody’s ward.

  9. JamesK says:

    Yeah overpromising in this sector never fools anybody.

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