I know I took the notion of optimising to heart as I learned it – implicitly – from my economist Dad. And there are those who might argue that the idea in economics came from the society around economists as the discipline came into being.
But now it seems optimising as the heart of life seems to have become ubiquitous. I just ran into a tweet which proudly displays the graphic to the left.
I also know that the advice, such as it is, embodied in the accompanying graphic is fair enough. A bit of prudence about life. One could do a lot worse. (Then again, is it not pretty obvious? Graphics induce a kind of ‘fake’ aha I’ve found – something I confess to exploiting in my own rhetorical tricks during presentations) But at the level of advice there’s also something strangely anodyne and sad about it as an embodiment of aspiration.
Traditional notions of how one might decide on one’s path in life or one’s career – at least since the rise of modern times and the idea of the self as a self-creation, it’s been pretty de rigueur to at least pay some lip service to following one’s heart or more recently, and more crassly, one’s dream. More dourly, Protestant ethics teach a kind of surrender to one’s ‘calling’. Each of these has the texture of life as an adventure and a story in which basic values are the foundation – one build’s on the rock to invoke Christian imagery – including bearing the burden of suffering in pursuit of one’s goal.
Even Maslow’s hierarchy suggests that, though one pays most attention to ‘the basics’, truth to oneself involves working up to ‘higher’ things. (I’ve always thought it wide of the mark by the way as things at the top of the hierarchy seem to turn up very early in human history and in many ways were more powerful influences in civilisations in which the vast bulk of people were pretty much at subsistence – but I digress).
In any event today alongside the hashtags “#Brand” and “#You” the tweet which brandished this insight into life, we lean in and regard our ultimate task as having it all. Even in the anodyne graphic, I’d have liked to see doing what one loves as being more important than being paid well, but there you go, though I’m all for it being important.