Marmalade & Capitalism

This time last year the British media was buzzing with stories about the demise of marmalade. In January, The Grocer reported that sales of marmalade fell by 4.4% in the year to 4 November 2006. Worse still, most marmalade consumers have their best toast munching years behind them — 81% of marmalade is consumed by people over 45.

According to The Spectator’s Rachel Simhon, marmalade’s decline "is due to ‘younger consumers’ – or rather their parents, who bow to demands for honey, jam, Nutella and other sickly concoctions." Market researchers say that children find marmalade too strong. "Well, of course they do", writes Simhon:

Seville orange marmalade is for grown-ups. It’s one of life’s great adult pleasures and cannot be allowed to disappear because of feeble-minded pandering to infant whim.

Now the Sydney Morning Herald’s Richard Glover has unearthed the story — and the implications are more serious than anyone realised. The demise of marmalade is part of an ominous trend. Like Simhon, Glover argues that parents are becoming more indulgent and food is becoming sweeter and fattier:

Sometime in the early ’90s parents were convinced that it was OK to give their children sweets for breakfast. The product was called "hazelnut spread" to make it sound healthy, although the main nuts involved were surely the parents who served it.

And once children become used to food that’s loaded with fats, sugars and colourings, normal, healthy food will look and taste bland in comparison.

But unlike Simhon, Glover traces the problem to its root — capitalism. According to Glover, it infantalises us all by creating products that appeal to our "basest, most primitive instincts". This is why "our food gets steadily sweeter, our TV drama more violent and our ice-creams ever more fattening."

Does Glover have a point? After all, there is a trend towards sickly sweet adult products that taste like they’re made for children. The latest example is beer that tastes like marmalade. But sweet, citrus flavoured beer, ought to make us wonder — is the demise of marmalade really a best example for an argument about the insidious effects of capitalism on food preferences?

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The Baconsphere

If you’ve ever wanted to make a burger with 100% pure bacon or you need a recipe for caramelized bacon then I’ve got links for you. Welcome to the baconsphere!

"Bacon is totally meat candy," says bacon enthusiast Heather Lauer. Heather blogs at Bacon Unwrapped. See Heather’s recipe for caramelized bacon here.

"A while back I heard about the Flavor Spray™ Diet," says the anonymous author of I Heart Bacon. Apparently the spray is meant to eliminate fat-rich "toppings, gravies, dressings" and give back the flavour diets take out. But the I Heart Bacon blogger didn’t care that the spray was endorsed by former Miss USA, Chelsea Cooley –the ad said that it tasted like bacon:

I was still unclear about how I was supposed to use them. I suspected that I should spray them on food, but I wanted instant gratification after waiting that long. I decided to spray the bacon flavor directly onto my tongue. What could it hurt?

As usual, my naive innocence led my astray. It hurt bad.

It was like bathing my tongue in a tubful of liquid smoke. All I could taste was smoke. Was my tongue on fire? After that came the harsh chemical aftertaste. Choking and gasping for air I made my way to the sink. You know how they make those eye bath cups for chemical burns? I wanted one for my tongue.

I thought that maybe the parmesan one would be better…

I Heart Bacon has links to other bacon blogs like The Bacontarian, "a person who supplements an otherwise normal diet with large amounts of pork!"

"We feel sad for them for they know not the ecstasy that is nature’s perfect food" say the team at Six Degrees of Bacon. Six Degrees’ authors include Mr Flitch, Chef Guanciale and General Hogwashington. But rather than being a hobby, the blog was created by marketing firm Optiem as "a sandbox to test out a wide variety of online and word-of-mouth marketing techniques." According to Optiem president Jeff Rohrs, there’s a passionate group of people out there discussing bacon. And that’s just what marketers need.

Rohrs himself seems to have a passion for smallgoods. He is also the author of The Sausage Manifesto — an open letter to paid search networks on behalf of pay per click (PPC) advertisers.

If all this talk about bacon is making you hungry, here’s a tasty recipe from The Bacon Show — "one bacon recipe per day, every day, forever."

Do I want beetroot?

Forget about strippers, the greatest menace on the campaign trail is food. Birthday cakes, pizza, cheesesteak sandwiches, or pork chops — they can all stop a campaign dead in its tracks.

Remember the unlosable election of 1993? Everything was going well for John Hewson until Mike Willesee’s birthday cake question. "If I buy a birthday cake from a cake shop and GST is in place" Willesee asked, "do I pay more or less for that birthday cake?" More than 200 words later and Hewson still hadn’t managed to answer the question. It was all downhill from there.

In 2000, pizza may have cost Al Gore the presidency. According to David Remnick at the New Yorker:

Not a few people made the calculation that if Monica Lewinsky hadn’t been on pizza duty during the government shutdown of 1995 (and Clinton not so predisposed to share the snack) there might never have been a Bush Presidency at all, or a hyped case for war in Iraq, a botched occupation, a skyrocketing budget deficit, a morally and bureaucratically bungled reaction to Hurricane Katrina, and a loss of American prestige around the world. His kingdom for a slice!

The beginning of the end for Joe Lieberman may be been a pork chop. The Washington Post’s Chris Cillizza explains:

It was the summer of 2002, and Lieberman was campaigning at the Iowa State Fair in advance of the 2004 presidential campaign when he came to a tent sponsored by the state’s pork producers. As a Jew who keeps kosher, Lieberman was prohibited from eating the proffered pork on a stick. As a politician stumping for votes in the Iowa presidential caucuses, passing on the pork could carry repercussions in the polls.

Nobody who wants to be president of the United States can avoid campaigning in Iowa. And nobody campaigning in Iowa can avoid the State Fair. That’s bad news for Mitt Romney who managed to drop a pork chop on the ground when he took a turn as guest cook in the Pork Tent. Not a good look for a candidate who can’t find the right message on cheesesteak.

In 2003, presidential candidate John Kerry blew his chances when he ordered the wrong kind of cheese on his Philadelphia cheesesteak sandwich. The Washington Post’s Dana Milbank reported:

If Sen. John F. Kerry’s presidential aspirations melt like a dollop of Cheez Whiz in the sun, the trouble may well be traced to an incident in South Philadelphia on Monday.

There, the Massachusetts Democrat went to Pat’s Steaks and ordered a cheesesteak — with Swiss cheese.

Everyone in Philly knows that you order a cheesesteak with Cheese Whiz… or maybe American or provolone. Kerry lost handsomely.

Masani Carlton

Who has eaten at Masani in Carlton lately? I’ll call my chef cousin tomorrow but wider input would be very much appreciated. It is becoming a long trek I tell you – almost a saga. The wedding plans hit a dead stop earlier this afternoon when I found it absolutely impossible to match wedding venue with eating venue. We have now decided the two should be one and the same to accommodate for people’s comfort, their age, wet weather and transport whew!

Problems occurred when places I thought were just grand have become different – what has happened to the Botanical? And Tolarno’s has been gutted/refurbished and gone nineties bland. Tamani’s is probably still OK but on second thoughts a little too casual – that is, the complete opposite of the twee “we will ring your bells for you” at soulless Sherbrook Lodge. So, I’ve been speaking to the ‘event manager’ at Masani. I remember that restaurant from the mid eighties – good solid food and an easy fairly robust atmosphere. Has it been at all wankerised – we have found a restaurant called the ‘Red Orange’ – go figure – we are not red orange types when it comes to a family get together. Thanks Rex for the link to Le Gourmet – I think we might be earthier than that though – we’ve been in Darwin a long time you know.

If you know Masani or you can think of somewhere else that has a bit of real continuity – same owners, traditional or just somewhere you can eat and drink a fair bit of good food and wine that also has a spot with a bit of atmosphere for a quick ceremony of “I do” – please let us know. Signed the increasingly moving toward the soulless package wedding Darwinites.

Food Blogging

Spiceblog.jpg

Sixty percent of a rabbit’s meat is in its hind legs. That’s why it’s so difficult to make one rabbit into a meal for four people. If you need some ideas on how to do it, then Anthony Georgeff’s Spiceblog is the place for you. Georgeff’s blog has the most amazing food pictures and some pretty startling writing as well. How about this:

If I were to tell you that I’d flown to a place where I’d eaten Macadamia Nut Chicken Kiev, been served drinks by an East German woman in her underwear*, enjoyed a performance by an acoustic guitar playing female singer supported by a cellist and a harmonica player over vodka tonics, went gourmet food shopping where we bought unpastEurised French cheese, attended a seafood dinner for 500, drank French beer with lamb cutlets, and had capers and olives with Little Creatures in a sunny beer garden; where would you say I’d been?

If you want to know the answer you’ll have to visit Anthony’s blog. And yes, you can find out about the blowtorch there as well.

Spiceblog is one of the food blogs featured in a piece that Trevor Cook has contributed to the December issue of the Walkley magazine.