A few weeks ago I attended the latest F.H. Gruen lecture at ANU by the terrific English economist Andrew Oswald.* He’s one of those economists who, in addition to being formidable in his (many) fields within the profession, is also a great communicator. Though he has a lower international profile than say John Kay who is also an op ed writing academic, he’s also a master of the art of the clearly written op ed as a visit to his website will convince you. Those who choose the F.H. Gruen lecturers – I’m not sure but I presume Bob Gregory and/or Bruce Chapman have never missed in getting people who are talented economists with something to say at the same time as not being crazy – as quite a number of Nobel Prize winners in economics are.
In any event, Oswald’s topic was herding (and here are his presentation slides). As he suggested, you’d think that economics would have a good theory of herding, or at least that it would be a prominent subject within the discipline. Alas, if you thought that, you’d be mistaken. When Oswald looked at the biology of herding, the canonical article was Hamilton, W. D. (1971). “Geometry for the Selfish Herd”. Journal of Theoretical Biology 31 (2): 295–311.
This theory models herding as a ‘rational’ strategy to avoid predators. The ‘game’ that gets selected for is for each animal to try to avoid being on the outside of the herd so that the predator gets to eat the outsider. It’s a powerful theory which fits (ie ‘predicts’ a lot of of biological data).
IIRC Oswald said that this article had acquired thirty thousand references in subsequent academic journals, many in biology of course, but also in some social science disciplines such as psychology and sociology. You know how many times it’s been cited in the economics literature? Well it’s never been cited – at least when Oswald looked it up – it probably has now. This simple fact is as good an introduction of the theme of this post as you’ll find. As I heard Oswald say this it struck me as itself a dramatic demonstration of herding. At the same time, it’s par for the course. This kind of thing happens all the time in economics. No doubt it happens in other disciplines, but it seems especially the case in economics.
By contrast, the prominent theory of herding in economics is herding as informational learning. Thus for instance people imitate others figuring ‘they must know something I don’t’. In a cinema, someone yells “Fire!”. People start running for the exit. Others up the back don’t hear what the yeller yelled, but they figure they could do worse than follow the herd. The idea is illustrated at the end of this famous scene. This idea can help explain financial bubbles.
But the biological herding idea seems so much more powerful. Because it suggests that a dominant biological mode is one in which each ‘agent’ seeks the local optimum of their own survival, and that this gives the group some holistic coherence, but that no-one is thinking of the group, and the group’s survival and welfare – the global optimum – is therefore the (arbitrary) result of these individual optimisations. The biological theory of herding spells danger for the herd in many situations. Continue reading
