The Guardian publishes it’s annual Media 100 List. The top movers and shakers across UK publishing, advertising, TV and Radio are ranked 1-100 with ex-Australian and Left-wing dartboard pin-up, Rupert Murdoch, coming in at number 2. Less predictably, ‘A blogger’ sneaks in to the 94th slot. The Guardian muses as to what motivates these unusual blogger folk. After all, ‘they don’t get paid’ – let alone have a Union. Despite these extraordinary deficits, the Guardian is nothing if not gracious in conceding the New Force nature of this phenomenon, pointing to the post-Jayson Blair scandal downfall of Howell Raines, at the New York Times, as a prime example of bloggerdom’s immutable will.
Why doesn’t Oz Media run a similar sort of List? Could Oz Media run a similar sort of List? Would Eddie McGuire be on it? There are, indeed, more questions than answers….