According to the Guardian
Football’s most senior administrator attracted the wrath of the women’s game last night by suggesting female players wear tighter shorts to promote “a more female aesthetic”.
Sepp Blatter, the president of the world governing body Fifa, said women should have skimpier kit to increase the popularity of the game. “Let the women play in more feminine clothes like they do in volleyball,” he said.
“They could, for example, have tighter shorts. Female players are pretty, if you excuse me for saying so, and they already have some different rules to men – such as playing with a lighter ball. That decision was taken to create a more female aesthetic, so why not do it in fashion?”
Pauline Cope, the England and Charlton goalkeeper, said the comments were “typical of a bloke”. “He doesn’t know what he is talking about,” she said. “We don’t use a lighter ball for one thing, and to say we should play football in hotpants is plain ridiculous. It’s completely irresponsible for a man in a powerful position to make comments like this.”
But, is this all we can think of in the era of sports promotion gone crazy? What about nude curling, lewd chess – although this could lead to more complaints that certain physical attributes provide certain players with unfair advantages. Can anyone come up with a new way to market croquet?