The SMH reveals – in a piece of shameless advertorial – that 1,000 Australian men were so sadly bereft of life-fulfillment options that they measured their penises and sent the results off to some vaguely-defined corporate entity – for marketing dept fun and company profit.
Four Seasons Condoms (a brand owned by Australian Therapeutic Supplies) stuck paper rulers in their condom packs and asked purchasers to whack it up against the old wangdoodle. Incredibly, (or maybe not), 1,000 blokes did just that. This has enabled Four Seasons to reveal deeply scientific findings such as, Western Australians have the thickest penises and Victorians the longest penises in the land.
It’s also allowed Four Seasons to establish a no doubt indelible link between their brand and thinking big and hence, boost sales accordingly.
It’s all complete rubbish of course – I mean is a 20cm penis really that ginormous?