Old fashioned jingoism and new fashioned marketing collide on the British campaign trail
The candidate’s grandfather was an illegal immigrant, his campaign strategist is Australian, and his party’s voter database software was developed in India. But as Party Co-Chairman Dr Liam Fox told the faithful in Brighton:
We need a Prime Minister willing to defend our traditions and heritage, who is in tune with our national identity, and who believes in an independent United Kingdom. Michael Howard will be that Prime Minister. And with your help we will deliver a government for Britain that really believes in Britain.
It’s a good thing that the Tories’ election campaign doesn’t have to pass the government’s new “Britishness test”.