I’ve got a bunch of correspondence from charities I give to. I’m not a close observer of these things but I guess their main times of the year are Christmas time and end of tax year time.
Anyway, they’ve been busy with their direct marketing techniques (and I suspect receiving consulting services from the same consultant or outsourcing fund raising to the same direct marketing company). The correspondence of each of them prompts me to give with three choices. The amount we gave last year, twice that or three times that. They’ve been reading their psychology textbooks on ‘framing’.
Last year my cousin Paris gave me a great pressie which was a card with a receipt from the Fred Hollows foundation. Thanks to Paris’s gift to me, someone got their eyesight back. A good thing non?
So this year clients of a well established niche player in the mortgage market will each be receiving similar gifts, rather than corporate pens etc. Maybe some Troppodillians might consider something like this in their own gift giving repertoire (though probably some already do).