I was alerted to this funny story on Late Night Live. When the London Review of Books began taking personal ads, the content was quirkily British – as for instance in the ad from which I took the heading. “”Bastard. Complete and utter. Whatever you do, don’t reply – you’ll only regret it. Man, 38.” Apparently that ad was a huge success generating lots of inquiries. Now there’s a book based on the column full of all sorts of nonsense.
Conversation on Late Night Live turned to the contrast between the self selling of the Americans in New York Literary Mag personal columns compared to the Brits where self deprecation was de rigueur and to say you have a good sense of humour is usually a sign of the opposite – so you have to demonstrate it in the ad. Anyway, it was a fun peep inside the madness of the Brits. The podcast can be down loaded for a few more days here. And I found an Oz review of the book here.