Via Members Project in which you can propose projects, vote on the projects of others, and in so doing qualify them for $2.5 million of funding from Amex. The slogan? “Your Ideas. Your Decision. Our Money.”Amex has got into the crowdsourcing game announcing an exciting and innovative philanthropic program
Meanwhile, and if I am to come up with a culprit I’ll plump for the culture of our much loved legal profession rather than any grasping of Amex senior decision makers, here’s what happens once your ideas have been crowdsourced.
You irrevocably assign to American Express all rights (including copyrights) in any ideas or expressions of ideas that you provide on or through the Project Site, including without limitation the Project Submission and all comments, suggestions, graphics, ideas (including product and advertising ideas), and other information or materials you submit on the Discussion Boards and otherwise on or through the Project Site (collectively, “User Content”), all of which will become and remain the exclusive property of American Express, including any future rights associated with such materials.
You’re not assigning rights to use, you’re handing over “all rights”. Crowdsourcing becomes crowdswiping.