It was always going to be a problem. What do you call your new improved version of Labour when the ‘New Labour’ brand has become stale and discredited?
New Labour was a reaction to the 1980s but it was trapped by the 1980s. Anyone who thinks that the future is about re-creating New Labour is wrong. I think we’ve got to use this period to decisively break with that. What I’m interested in is Next Labour.
Miliband was so pleased with the new label that he tweeted "I said to Observer that ‘new Labour isn’t new anymore…we need next Labour’. Hope they print it tomorrow."
Meanwhile David’s brother Ed spoke at the at a Fabian Society event titled: Next Left: The First Post-Election Conference. However it may have been David who was first associated with the ‘next left’ label. Along with Tessa Blackstone, James Cornford, and Patricia Hewitt he authored a 1992 paper for the IPPR titled: Next Left: An agenda for the 1990s.
Britain’s liberals ran into this problem much earlier than Labour. By the late 19th century they had already used the ‘new liberal’ tag to refer to a version of social liberalism and this forced other, more market oriented liberals, to refer to themselves as ‘classical liberals‘. Oddly people who think of themselves as classical liberals are often known as ‘neoliberals‘.