The front page of today’s Sydney Morning Herald: We have Phillip Corey describing the changes to the Rent Tax.
Dwarfing this, and by far the largest story on the front page : How a $7m advertising campaign saved a fortune .
Thank god that when it comes to a major issue we have Phillip Lee, Marketing Editor, leading the coverage with a focus on the questions that really matter. Whose advertising campaign was more successful?
All this fantastic coverage comes under the heading “Smart tactics from the resource giants strike gold as labor compromises on tax”, which not only provides entertaining syntax, but makes sure the events are framed by the important issue of PR.
Oh…there’s some boring stuff about the implications of the policy or something – *yawn* – but it’s buried in the innards of the paper thankfully.