It’s a pity Twitter doesn’t allow slightly longer threads. Otherwise I’d post this there. I just ran across it in a John Kay book and I think it’s delightful. It’s the introduction to a section on Advertising.
My uncle was a Scottish pharmacist of scrupulous integrity. When asked by a customer to recommend a brand of expensive skin cream, he struggled between is conscience and his desire to make a sale. “Madam,” he said, “the advertisements speak very well of it.”