I heard that the South Australian Government had released a new logo on the radio. It was a bit of a talking point. So I wondered about it. Wondered if I wouldn’t like it much and get to like it – like the Commonwealth Bank’s one, or would just think it was a silly waste of time – like ANZ’s more recent logo. BHP Billiton’s new logo of an only slightly more recent vintage to the Commonwealth Bank’s one was pretty neat I thought when I saw it and still do.
Well, I was pleasantly surprised. Quite nice. Still I know that the really smart design money comes to Troppo, not so much to find out what I think – important as that is – but to check into the extraordinary hive-mind that is Clu
So I didn’t want to disappoint them.