Bored with reinvention of the superficial kind?

The earlier ad was removed from YouTube. It was even schlockier than the second one I’ve put up here, but until I can find the other one again, it will now have to do.

So are we here at Troppo – not to mention Nicole and Etihad.

Whenever Rooter and the Merc are flown anywhere, they insist on flying Etihad First Class.

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Ken Parish
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Ken Parish(@ken-parish)
6 years ago

With due regard to the inherent nobility of commercial endeavour, I can’t help wondering whether “our” Nicole has ever taken the time, while reimagining” air travel, to also “reimagine” human rights in the UAE whose rulers own Etihad …

Douglas
Douglas
6 years ago

“…insist on flying Etihad First Class.” And end up walking or swimming?

Crocodile Chuck
Crocodile Chuck
6 years ago

She’s better in this than ‘BMX Bandits’!

Steve from Brisbane
6 years ago

I see from the airline’s website that Nicole is advertising the class of travel they describe as “The Residences” –

With a living room, separate bedroom and ensuite bathroom, The Residence by Etihad is the only three-room suite in the sky.

The living room has a luxurious Poltrona Frau leather double-seat sofa with ottoman, two dining tables, chilled drinks cabinet and 32-inch flat screen TV.

Yes, you too can now fly in your own 3 room apartment with shower and have breakfast in bed. I trust the butler knocks discretely before entering.
Anyhow, I see the cost of a one way fare at this class from Sydney to London comes in at about $7842 – I actually expected a little higher.
But it’s funny, isn’t it, how there would be so few couples willing to pay $30,000 on the return airfare alone. The advertising is a more well produced version of the old “James, Taihiti looks nice” ad for soap: luxury by proxy for those stuck in economy who at least can think “Maybe Nicole or George is being pampered upstairs right now!”

Crocodile Chuck
Crocodile Chuck
6 years ago
Reply to  Nicholas Gruen

“..all of the comments above”:

Hey, I thought my ‘zinger’ was funny!

john Walker
john Walker(@johnrwalker)
6 years ago
Reply to  Nicholas Gruen

The problem with really reinventing yourself is you would surely have to relearn ‘the name of your first cat’, too hard.

paul walter
paul walter
6 years ago

I agree with Ken. Tacky. All a monument to inauthenticity, narcissism and botoxed image formation at different levels. I suppose Nic, already worth hundreds of $millions apparently, got paid enough to keep thousands of poor families in food for a year in an attempt to appeal to the low, gloating snob mentality the ad is aimed at.

paul walter
paul walter
6 years ago

The values it represents are imho as I described. The amount of money likely wasted on it could have fed quite a few thousand poor people, as I said above, but the ad reinforces so much of the petty snobbery, class consciousness and entitlement outlook that causes such inequalities in the first place, unless I’m mistaken.

But, since you attempt to be generous at this blog, you will no doubt respond in a spirit of mellow tolerance to my naive curiosity as to the underlying values that the ad reflects.