This observation is hardly a blindingly new insight, but it struck me that the video above is a kind of landmark. Google was the company that was information focused, engineering focused – and pretty good at user experience (UX) and all that stuff even if not up to Apple’s standard. As someone who’s just swithed from Nexus to iPhone and regretted it, I’d say it’s overtaken Apple at UX.
Anyway I wanted a quick lock on what the new Nexus has to offer. And arrived at this video. Fifty seconds. Fifty seconds of almost complete bullshit, albeit glossy bullshit and bullshit I might enjoy if I was on the other side of the Gruen Transfer and wasn’t trying to find stuff out.