This is reminiscent of the time a Melbourne company offered stoves in VFL club colours. The marketing ploy did not suceed, presumably due to the regretable prevalence of mixed marriages and other forms of social mixing between the tribes.

“Fans of soccer club Reading can now take their allegiance to the grave as a local funeral director is offering coffins in the club’s colours.
Anyone not content with a scarf or replica kit can buy a 500 pounds blue and white striped coffin adorned with the club crest, an image of the Madejski Stadium and a football.”