Dove, no doubt for its own good commercial reasons are running a (cough) Campaign For Real Beauty which has been picked up by my daughter’s school. Check out this striking video of the passage from the modelling studio to the unblemished looks of a poster.
Club Troppo
Fearlessly dispensing political, legal and economic analysis (and some whimsy) since 2002
The link’s busted.
A mystery Kieran, The coding looked correct, but the link was busted. I replaced the code with the same code, and it seems to work now. Very strange.
Excellent film, despite my overwhelming urge to scream about the motives of this astro-turfed “campaign”.
females have always “scrubbed up”. And why not! This transformation was really terrific. Just shows what can be done.
The girls who actually “have it going on” will still try to be as sexy as possible and will look at other sexy women in magazines for their cues and will leave the girls who sit around and eat McDonald’s and pay attention to Down-with-Darwin commercial pap in the dust socially. Boys will still prefer what their instincts tell them to prefer, a hourglass chest-to-waist-to-hips ratio, clear skin, full pink lips and a joyful personality. To pretend that natural selection is not happening is to deny reality and court further misery.
Let’s face facts. This whole campaign is a trojan horse to get past the PC-indoctrinated school beaurocrats and progressive-addled parents to gain access to school-children while they are still young and impressionable. (The better to brand these children with the “Dove” name). The corporate cynicism here is incalcuable — and very knowing.
The cynicism (as Kev above said) of using laying bare the techniques used to influence people to think a certain way to influence people to think a certain way is something else.
Though maybe – just maybe – there IS something motivating this. After all Estee Lauder (whatever her real name was) used the same moisturising cream her entire life. The Dove people figure that the floating pink globules in marketing have had their day and now the time has come to point out that beautiful skin is a genetic fluke.
Use sunscreen & stay out of the sun. That’s how you stay young.