The life you could be leading: the threats and extraordinary possibilities of Web 2.0
Posted by Nicholas Gruen on Thursday, September 30, 2010
A while ago, I was rung by Richard Letts of the Music Council of Australia, a kind of peak body of music organisations asking – to my amazement – if I would give the Annual address at their annual conference. Robyn Homes of the National Library of Australia had seen me speak at the National Library’s 2010 Innovative Ideas Forum and had suggested I give the address. So, having braved the quite extraordinary incompetence of Virgin Blue last Sunday, and not got to Brisbane on time to give my talk, I got there to give the talk after lunch on Monday. Its title was that given in the heading above. As a bit of light relief, but with some intent beyond that, I included in the lecture, a bunch of cartoons from a former life. They are displayed in the text below at the point where I clicked the remote control and brought them onto the screen behind me displaying PowerPoint slides. It doesn’t seem like such a long time ago, but I did those cartoons nearly 25 years ago. Anyway, I hope you enjoy the speech – and the cartoons.
I.
You may be surprised that I am standing before you giving your Annual Address. But not as surprised as me. Richard Letts rang me a few weeks ago and asked me to speak to you. I didn’t know why. He said that someone had heard me speak and that they had recommended me. They certainly didn’t hear me play any music.
I am an economist, though I like to think not of the marauding kind, and in 2009 was the chair of the Federal Government’s Government 2.0 Taskforce. It was in prosecuting the cause for Government 2.0 that I was heard and recommended for this address tonight.
If you’ve wondering what Government 2.0 is, you’re not alone, though I’m hoping you know what Web 2.0 is. The term Web 2.0 was popularised in 2005 to signify the internet’s transition from being a medium for point to point and hub and spoke medium communication and interaction – as in the case of e-mail and websites respectively – to being a medium, or as it has become fashionable to say, ‘platform’ on which people who might not even know each other could discover each other and collaborate. Wikipedia is the iconic example.
I think Web 2.0 offers extraordinary possibilities in our society, our economy, our government. It’s been said, I think with only mild exaggeration that its significance is like that of the book. If that is so, then one would imagine some of its most exciting, its grandest possibilities to arise in the world of culture. Over the course of my time as Chairman of the Government 2.0 Taskforce, to my own surprise, I morphed into a motivational speaker. Perhaps that’s why the person who heard me recommended me. And tonight, in my own way, I’m going to give you a motivational speech.
I’ve titled this talk “The life you could be leading” to refer to that golden age that beckons. And it’s not inconsequential that it comes from a cartoon by one of the world’s best cartoonists Michael Leunig.
II.
You see just as you are musicians, in addition to being an economist, I am a cartoonist. Or was a cartoonist. It all began in the mid 1980s dull and depressed on one of Melbourne’s cold, drizzly winters days sitting in my bedsit next to a small radiator. I sketched out this cartoon on a card and sent it to a friend in Canberra. (Continued)


