Get a load of the UK Cabinet Office Minister’s delivery.
It’s fabulously low key, informal, indeed intimate compared with the formal bullshitting mode of almost all political utterance, and straightforward. It is of course ‘spin’, as it couldn’t be anything else. The Gettysburg Address was spin. But what I find thoroughly delightful about it is the way in which it simply dispenses with the entire genre of the public statement.
Of course there’s a reason for the genre of the public statement, because a public statement is not an intimate statement to a single person. However it is now so thoroughly debased by Orwellian corporatespeak “The Government is committed to a fairer Britain for all Britons”, that it’s a breath of fresh air to start again.
Reminds me of this issue I drew attention to in a previous post:
One of the things that intrigues me about the world is that acting is never ‘realistic’. For instance whenever you listen to a documentary and some scene is ‘reconstructed by actors’, you can always tell that they’re actors. They say their lines like they’re in a play or a movie, yet they’re acting real life. Strange isn’t it? They’re professionals at feigning life, and yet, when their only job is to feign life, not to ‘put on a play’ which is understandably a kind of hyper-real-life, they can’t do it. I’d like to understand why this is so. I’m sure it’s not a reflection on actors that their acting is not fully ‘realistic’, just as a TV presenters speech to camera is not like they speak normally, and just as when we give a speech to a group it’s not the same voice we use to speak to each other. Still I think it is a very telling reflection on actors that they show little sign of doing something completely realistic on the rare occasions when it’s called for.