The two finals for the oval ball codes do not just share a weekend this year. Two of the finalists – Collingwood in the AFL and Manly in the NRL – have the undisputed status of being “the team everyone likes to hate” in their respective leagues. Yet they are far from similar clubs and the root of this hate is a striking contrast.
The source of hatred for Manly is easy to understand. Manly are “silvertails”, a moniker popularised by Roy Masters whilst coaching Western Suburbs in the late 1970s. Wests were then based in Lidcombe and Masters developed a mythology of class resentment for his under resourced team of “fibros”. It managed to inspire a brutal theatre for audiences, but ultimately failed on two counts – they didn’t win a premiership and rather than inspiring a siege mentality against all of Wests’ opponents, it instead inspired a league wide hatred of the prosperous, well resourced, player stealing team ensconced on the insular peninsular. The ultimate beneficiary was Newcastle in 1997. This folklore still inspires documentaries today.

Collingwood - Stereotyped
The hatred of Collingwood is less easily encapsulated. Occasionally someone will suggest it is due to resentment of the team’s early 20th century success, which seems unlikely. Was dislike transmitted by geriatric fans that could actually remember Collingwood success? And why did the same resentment fall on teams like St George or South Sydney whom had similar periods of dominance in league? Over the years I’ve asked people, and searched internet forums and when one got past vague generalisations that could apply to any team, certain imagery made a habit of reappearing . Of “rats”, of “tatts”, of “flanno” and “missing teeth” [fn1] and of “Winnie Reds up sleeves”. Or I could just browse the facebook page devoted to asking “Why are Collingwood supporters roaming the streets? Shouldn’t they be in jail?”, or this one, or this one…. Hmm….
When the Western Suburbs Magpies consciously adopted proletarian semiotics, their Emmanuel Goldstein drew everyone else’s hate. When these semiotics are applied to the Collingwood Magpies, they became Goldstein.
Why this difference? It’s unlikely to be a root difference in the culture of the cities that form the core of each competition given Sydney and Melbourne are as alike as any two large cities in the world (the narcissism of small differences notwithstanding). Topography does make class differences more apparent in Sydney, but how would this explain this observed difference? Continue reading
