This image came up on a Google search for “What’s On”. It’s from The Central Tavern at Springfield Lakes, wherever that is. Seems nice enough, the cocktails can be very red by the looks of things, though there does seem to be quite a breeze blowing there. But I digress.
I’ve complained before about the strange state of the world. On the one hand we can set up fabulously useful markets for stuff on eBay and Amazon where you can not only find just what you’re looking for (if it’s available) but are also made aware of things that, based on what you’ve previously bought or liked, you might like, but you can’t get the same service for events on around you. And here the market for events is divided into the heavily marketed standard fare – mainstream films, and Big Arts for instance – and the not so much. Of this there’s what you might call ‘mainstream arthouse’ which is also heavily marketed, and then there are lots of other events like festivals where there are once off events. And here you’re at the mercy of the marketers of the festivals. For instance the British Film Festival started last night and had a film on that it said was pretty swish. The reviews say it’s pretty horrible, but you have to do a bit of work to find that out. True, with Google, it’s much less work than it used to be, but then there are a lot of events on. And I would check out perhaps one per cent of those events.
Meanwhile the government which should be in the business of funding public goods is nevertheless in the business of subsidising private goods. It subsidises the Art Gallery to further its own interests and feather it’s own nest, and the Recital Centre, and the ABC and the Opera and so on. They’re all taking to the internet with their cool new apps. But that isn’t solving the problem, but rather replicating it. Why? Because us users continue to receive a service that’s fragmented which wastes our time and misleads us with marketing bumph rather than addressing our needs (to mainly go to events we’re likely to like.)
But there you go. Complaints are only ever surfaced so as to spur action to solve them – that’s one of our corest of core values on “Our Values Charter” at Troppo. So I’ve asked Anoop, Lateral Economics’ designer-cum-research-assistant in India to do the basic legwork necessary to produce a schedule of a film festival with our interests as potential patrons in mind. So instead of the marketing bumph on the official website, I’ve asked Anoop to go find the two best reviews he can find, and to put up the synopsis, and links to the trailer denoted by this icon and the best reviews together with their ratings either as expressed by them in stars out of five, or as they have rated them themselves. So below the fold you’ll find the schedule for Melbourne. It immediately demonstrates the difference between marketing bumph and reviews. The opening movie is described on the official website as “A superb, celebratory crowd-pleaser, with a gorgeous performance from the affable Corden as an inspirational nobody who dared to follow his dream against all odds.”. Maybe that’s right, but you should at least know that the Guardian reviewer reported it as being a “weirdly miscast. . . treacly, tepid heartwarmer”. The bad news is that with this kind of shoestring operation, you would probably have liked to know this before last night when it was on. But the rest of the festival is similarly unlocked for you. Imagine if markets in information actually worked a little more directly to actually help consumers! It really shouldn’t take much.
@Palace Cinema Como
Wednesday 20 November
Triumph follows adversity follows triumph follows adversity in dizzying fashion in David Frankel’s contrived but still affecting biopic of Paul Potts, the phone salesman from Port Talbot who became the first winner of Britain’s Got Talent.
Thursday 21 November